Competitive Intelligence

Competitive Intelligence (CI) is a process of enhancing marketplace competitiveness through a greater understanding of a firm’s competitors and the competitive environment. This process is unequivocally ethical. It involves the legal collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors.

CI helps the senior management in companies of all sizes to make informed business decisions and strategies. Competitive Intelligence is a crucial part of the emerging knowledge economy. By analyzing the competition using CI, business can anticipate the changes in the marketing environment rather than to wait and then react to the situation.

Although Marketing Research plays a significant role in CI, CI has its own framework and discipline. The Society of Competitive Intelligence Professionals (SCIP) consists of members conducting CI for large and small companies, providing management with early warning of the changes in the competitive landscape. Visit for related information.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s