Brand Equity Models

Brand Equity is measured based on how well the brand is recognised and favoured over its competitors.  It is the added value endowed on products and services. The value-addition may be reflected in the way consumers think, feel, and act with respect to the brand as well as in the prices, market share and profitability …

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The Advertising Train

Each time you hear a start-up story, you will say 'Shit!! I got this idea some time back'. If this happens to you, don't worry you are not alone. This happens to all those wannapreneurs. We all travelled in Indian Railways, and at some time of our travel we all checked out some ads like …

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Tata Nano and its market

The second car of the Urban The Tata Nano  may well turn out to be the second car of the Urban Consumer. Working couples who own a single car, face difficulty to commute to different offices daily as the husband drops his wife and then goes to his office. These people will not mind to …

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Online booksellers in India, Flipkart leading the way

Flipkart is an ecommerce website which sells books in India. It was setup in Sept 2007 and it has over 400,000 titles with a whopping 5 million monthly uniques, and a new round of cash from Accel in the bank. If you are an avid book reader there is a good chance that you have …

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