Entrepreneurship

How start-up equity dilution works for Founders and Early Investors ?

Startups typically have three broad ways of funding their companies. They are incubators/accelerators, angel investors, and venture capitalists (institutional investor). Generally, Incubators and Accelerators help the start-up team to set-up the company, and shape the start-up’s Go-To-Market strategy. This article is limited only to explain how the equity dilution works and won’t get into the […]

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B-plan to pitch to the VCs

Though I have no experience in pitching to the VCs, I have written this based on my theoretical knowledge, and based on the inputs given by some of my acquaintances. My experience always taught me that people always want things very plain and simple. Though there are a hundred things to take care of in […]

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Myntra.com

Myntra.com is currently among the top e-commerce companies in India. Recently, they started above the line (ATL) advertising with the television commercial(TVC) below. As most of us know, if you have the pockets, a TVC is probably the best way to create awareness of your brand in India. Myntra.com TVC on air Going on TV […]

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Manufacturing Challenges in India

I’ve read this article in Electronics Bazaar magazine and I thought it would be good to share some of the insights here. The world today sees India’s economy growing into what’s expected¬† to be one of the biggest global economies by mid-century. Although India is still viewed by manufacturers as an economy where the risks […]

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Olytor

People spend most of their time in the day around spaces like office, apartment, school and gym.¬†Let us say,¬†you need¬†the book ‘The Da Vinci Code’ to read over the weekend. Most probably you will ask¬†some people¬†in your office, a few acquaintances in your apartment,¬†and if they don’t have the book you will go and buy […]

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