Retail

Van Heusen eyeing expansion

India’s branded apparel market is estimated to be around Rs 15,000 crores. Madura Fashion & Lifestyle, an Aditya Birla group firm, plans to expand the retail presence of its apparel brand Van Heusen across India.¬†At present there are 135 Van Heusen stores across 30 cities of India. The company aims to add 60 retail stores […]

More

FMCG Distribution Network

The typical chain for a grocer store FMCG product will be: Manufacturing plant -> Company Ware House -> Regional Ware House -> Regional Stockist or Depot -> Super Stockist or Depot -> Stockist/Depot -> Distributor -> Retailer Main Godown -> C&F Agents/Super Stockists -> Distributors as per the territories -> Wholesalers/Retailers So, the retailers either […]

More

Tata Magic

The Indian Automobile market has been majorly seen catering to the needs of the Tier 1 and Tier 2 consumers. Tata has been one of the brands that cater to the Bottom of the Pyramid markets. Tata Motors launched The Magic, developed on the platform of the stupendously successful Ace for urban and rural areas, […]

More

Planograms

The planogram is a visual diagram, or drawing, that provides in detail where every product in a retail store should be placed. These schematics not only present a flow chart for the particular merchandise departments within a store layout but also show on which aisle and on what shelf an item is located. A planogram […]

More

Wal-Mart pricing

In mid-1999, Wal-Mart had 2,435 big-box discount stores in nine countries selling everything from Barbie dream homes to handbags and Prodigy CDs. The recipe that made Wal-Mart the largest retailer in the world, hauling in $ 137 billion in sales in 1998, is very straightforward. First build stores two to three times the size of […]

More