Links

Harvard Business School Case Studies and Articles – www.hbr.org

Harvard Business Tools – http://www.elearning.hbsp.org/businesstools/

Harvard ManageMentor –

The Market Research Society of India – www.mrsi.in

IIMB Management Review – http://www.tejas-iimb.org/articles/marketing.php

Brand Republic – www.brandrepublic.com

TAM Media Research – http://www.tamindia.com/tamindia

Prosell – www.prosell.in

Prophet – www.prophet.com

MindCode – www.mindcode.com

Rule Development Experimentation – www.sellingblueelephants.com

Mlicki – www.mlicki.com

Times International Media Marketing – http://www.timm.indiatimes.com

Raymond Nadeau – http://livingbrandslivingmedia.com/

Brands of Desire – http://www.brandsofdesire.com – This is an IIM Calcutta startup.

Brands of the world – http://www.brandsoftheworld.com/

Exchange4Media – www.exchange4media.com

THE MEDIA EDGE – http://www.tmeindia.com

Harvard Business School Case Study of Marlboro Friday – http://hbr.org/product/philip-morris-marlboro-friday-a/an/596001-PDF-ENG

2020Social – www.2020social.com

BrandPotion – www.brandpotion.com

Brand Asset Valuator by Young and Rubicam – www.thebrandbubble.com/explore

ZMET model to get consumer insight – http://www.olsonzaltman.com/

http://www.internsindia.com

The Secrets of Marketing in a Wraeb 2.0 World – MIT Sloan Management Review

Understanding users of Social Networks

Hero Honda : Two-wheeler markets

India Market Research – People who want some basic analysis of Indian markets can refer this link.

WPP – A world leader in Marketing.

IMRB International

Pitch – India’s leading marketing magazine: http://www.pitch.com

Branding Strategy – http://www.brandingstrategyinsider.com

Rural marketing – http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4172

ITC eChoupal – http://www.itcportal.com/rural-development/echoupal.htm

Knowledge @ Wharton – marketing – http://knowledge.wharton.upenn.edu/category.cfm?cid=4

Contextual Psychology – ACBS – http://contextualpsychology.org/

Inventory Management and Operations

http://inventorymanagementtalk.blogspot.in/

Research

Dobney – http://www.dobney.com

National Analysts – http://www.nationalanalysts.com

SurveyGarden – http://www.surveygarden.com – Check out the Conjoint Analysis Demo

Nielsen – http://in.nielsen.com/products/product_list.shtml

Media – http://www.scribd.com/doc/20027424/MEDIA-Research

Andhra Pradesh – http://www.scribd.com/doc/22684491/Report-on-Andhra-Pradesh

http://www.scribd.com/doc/6138615/Andhra-History

http://www.cbr.com.cn/english/field-mth.htm

Standard Deviation – http://amarsagoo.blogspot.com/2007/09/making-sense-of-standard-deviation.html

Statistics – http://controls.engin.umich.edu/wiki/index.php/Basic_statistics:_mean,_median,_average,_standard_deviation,_z-scores,_and_p-value

Qualitative Market Research – onqualitativeresearch.blogspot.com

Financial Ratios – http://tutor2u.net/business/accounts/main_ratios.htm

Strategic Marketing

Economic Times – www.etstrategicmarketing.com

The Finance Blog: http://www.thefinblog.com by sujithc@thefinblog.com

Prof. Jayanth Varma’s Blog: http://www.iimahd.ernet.in/~jrvarma/blog/index.cgi

Economics Basics: http://economics.about.com/od/whatiseconomics/u/economic_basics.htm#s13

Outline of the US Economy: http://economics.about.com/od/freeeconomicstextbooks/a/us_economy.htm

http://www.macroscan.org , http://www.networkideas.org, http://www.capitalismmagazine.com

http://ramanujam-sridhar.blogspot.com/

http://datingandfinance.com/index.html

http://www.taxmanagementindia.com/

http://www.ats.ucla.edu/stat/spss/whatstat/whatstat.htm

http://www.ats.ucla.edu/stat/mult_pkg/whatstat/nominal_ordinal_interval.htm

fmcgmarketers.blogspot.com

http://www.du.edu/psychology/methods/concepts/

http://www.beyouranalyst.com

http://gulzar05.blogspot.com – urbanomics – a fantastic blog on Indian economy

http://indoda.wordpress.com/tahu-tidak/

http://www.elkindia.com/spsstraining.htm

stats-ppt – stats-ppt

http://www.whichtest.info/index.htm – Best place to understand which test to use…

Presentation Templates – http://office.microsoft.com/en-us/templates/CT010152732.aspx

Watch Statistics Videos from IIMB Prof. http://spss.co.in/watchall.aspx?id=2

McKinsey on India – http://www.mckinsey.com/locations/india/mckinseyonindia/

BTL Advertising Agencies – http://www.kom.co.in, http://www.sepiaadvertising.com/btl-work-india.html, http://www.ascentgroupindia.com/Btl.html, http://economicsofadvertising.com/?page_id=87

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