Harvard Business School Case Studies and Articles –

Harvard Business Tools –

Harvard ManageMentor –

The Market Research Society of India –

IIMB Management Review –

Brand Republic –

TAM Media Research –

Prosell –

Prophet –

MindCode –

Rule Development Experimentation –

Mlicki –

Times International Media Marketing –

Raymond Nadeau –

Brands of Desire – – This is an IIM Calcutta startup.

Brands of the world –

Exchange4Media –


Harvard Business School Case Study of Marlboro Friday –

2020Social –

BrandPotion –

Brand Asset Valuator by Young and Rubicam –

ZMET model to get consumer insight –

The Secrets of Marketing in a Wraeb 2.0 World – MIT Sloan Management Review

Understanding users of Social Networks

Hero Honda : Two-wheeler markets

India Market Research – People who want some basic analysis of Indian markets can refer this link.

WPP – A world leader in Marketing.

IMRB International

Pitch – India’s leading marketing magazine:

Branding Strategy –

Rural marketing –

ITC eChoupal –

Knowledge @ Wharton – marketing –

Contextual Psychology – ACBS –

Inventory Management and Operations


Dobney –

National Analysts –

SurveyGarden – – Check out the Conjoint Analysis Demo

Nielsen –

Media –

Andhra Pradesh –

Standard Deviation –

Statistics –,_median,_average,_standard_deviation,_z-scores,_and_p-value

Qualitative Market Research –

Financial Ratios –

Strategic Marketing

Economic Times –

The Finance Blog: by

Prof. Jayanth Varma’s Blog:

Economics Basics:

Outline of the US Economy: ,, – urbanomics – a fantastic blog on Indian economy

stats-ppt – stats-ppt – Best place to understand which test to use…

Presentation Templates –

Watch Statistics Videos from IIMB Prof.

McKinsey on India –

BTL Advertising Agencies –,,,

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