Furniture E-commerce Marketplace – The Four Major Challenges

It is now clear that India has two large online marketplaces, Amazon and Flipkart, with Paytm and Snapdeal losing steam in the last five years. All these platforms have largely grown in size with electronics being the major contributor and the primary reason for the consumer-pull (with discounts on top brands). Electronics, followed by other …

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Which Mattress Is Good To Alleviate Your Back Pain?

When you are sleeping your body essentially rests on your ears, shoulders, hips and the spine. The position of the spine and the gap between the spine and the mattress is what that causes all the lower back tension. Today it is largely agreed among all esteemed medical research that if you are suffering from …

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Spring Mattresses in India – Bonnel Springs vs. Pocket Springs

In a previous blogpost, I discussed about the foam mattresses market and manufacturing in India. In this blogpost, we will have a similar discussion specifically on spring mattresses and the details of the product manufacturing. Recap of the Mattress Market in India The market size of the Indian mattress industry is close to 10,000 Crores …

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Recliners Market in India

Gone are the days when recliners were only seen in the ultra-rich houses in India. Recliners are one of the most aspirational living room items for the average Indian today from an NRI household to the average household and are now commonly seen in an average middle and upper-middle income households. A majority of this …

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Acacia vs. Teak Wood (and Straight grain vs. Interlocked grain)

Acacia (a.k.a Babul in India) is a bushy kind of a tree that takes a lot of time to mature. It is known for its huge thorns. It is indigenous to the Indian Sub-continent as also in Tropical Africa, Burma, Sri Lanka, Saudi Arabia, Egypt and in West and East Sudan. In India, natural babul forests are …

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Rich Couch and Poor Couch – The Ferrari and Maruti of Couches are not so distinguishable!

As a child, I was always excited to buy something new and I still have that child in me every time I have to buy something new. As a buyer, I want to see the value I am getting for that extra buck (even in terms of vanity). When you start to research about cars …

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