How to split your marketing budget between customer acquisition and retention activities?

In any industry, customer acquisition and customer retention don't increase indefinitely as marketing spend continues to increase. One hits a ceiling (depending on industry to industry) even though marketing spends continue to increase. This brings an entrepreneur or a marketing leader to an important question: how can one determine the optimal way to split marketing …

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Similarities between Brick & Mortar Stores and Online Retail

It is a common misunderstanding that online retailers don't have major costs as brick & mortar stores do and therefore they don't need to have higher margins than the brick&mortar counterparts. However, online retailers do have high costs and they provide every consumer-experience option that a brick & mortar store provides. The below is a …

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5 Sources of Power in Organizations

People in various positions in an organization exercise power or influence in varied ways. There are various ways an individual exercises his/her power over others in an organization. Legitimate Power Legitimate power is also known as positional power. It's derived from the position a person holds in an organization's hierarchy. Job descriptions, for example, require …

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Flipkart Big Billion Day 2018 Television (TV) Deals – How to get the best value deals? (BBD and GIS)

It is the festive time of the year again in India and like every October we are going to see a huge e-commerce sales season in the form of Flipkart Big Billion Days and Amazon Great India Sale. In this post, we will talk specifically about Flipkart Big Billion Days and the expected offers that …

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Head & Tail Categories – Selection, Turnover (GMS), Margin and Rotations

Retail management is all about the rotation of capital. To emphasize the importance of rotations, let us take an example: Let's say I have Rs.10,000 to invest in my business and I am reasonably good at making sofas. So, I invest my Rs.10,000 in raw-material and labor and make a sofa costing me Rs.10,000 (exhausted …

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Laundry Machines Needed To Start a Commercial Laundry in India

This article was contributed to Brandalyzer by Austine D'Souza. Austine is a co-founder of a Lonavala based laundry startup and has successfully run the business for 4 years. He works at IIT Bombay currently, and blogs on machine learning at http://www.zerosnones.net. As seen in the previous article, the laundry machines that are used for B2C and …

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