Spring Mattresses in India – Bonnel Springs vs. Pocket Springs

In a previous blogpost, I discussed about the foam mattresses market and manufacturing in India. In this blogpost, we will have a similar discussion specifically on spring mattresses and the details of the product manufacturing. Recap of the Mattress Market in India The market size of the Indian mattress industry is close to 10,000 Crores …

Continue reading Spring Mattresses in India – Bonnel Springs vs. Pocket Springs

Advertisements

Recliners Market in India

Gone are the days when recliners were only seen in the ultra-rich houses in India. Recliners are one of the most aspirational living room items for the average Indian today from an NRI household to the average household and are now commonly seen in an average middle and upper-middle income households. A majority of this …

Continue reading Recliners Market in India

Acacia vs. Teak Wood (and Straight grain vs. Interlocked grain)

Acacia (a.k.a Babul in India) is a bushy kind of a tree that takes a lot of time to mature. It is known for its huge thorns. It is indigenous to the Indian Sub-continent as also in Tropical Africa, Burma, Sri Lanka, Saudi Arabia, Egypt and in West and East Sudan. In India, natural babul forests are …

Continue reading Acacia vs. Teak Wood (and Straight grain vs. Interlocked grain)

Rich Couch and Poor Couch – The Ferrari and Maruti of Couches are not so distinguishable!

As a child, I was always excited to buy something new and I still have that child in me every time I have to buy something new. As a buyer, I want to see the value I am getting for that extra buck (even in terms of vanity). When you start to research about cars …

Continue reading Rich Couch and Poor Couch – The Ferrari and Maruti of Couches are not so distinguishable!

The importance of LTV to CAC Ratio and why should it atleast be 3X?

Measuring the LTV:CAC ratio is important because you don’t want the cost of acquiring a customer to be higher than the value of the customer. Even if it is 1:1, it is harder to be profitable. Even if it is just >1, it is difficult to be profitable because you have other costs involved in …

Continue reading The importance of LTV to CAC Ratio and why should it atleast be 3X?

Foam Mattress – Market Overview, Manufacturing Process, Adulteration Methods, Cost Structure and Density Testing

In this blog post, we will discuss the foam mattress market in India, the manufacturing process involved, adulteration methods used by manufacturers, the cost structure of manufacturing and the testing methods of various density foams. Market Overview The market size of the Indian mattress industry is close to 10,000 Crores (INR) and is comprised of …

Continue reading Foam Mattress – Market Overview, Manufacturing Process, Adulteration Methods, Cost Structure and Density Testing