Businesses in India have to charge customers a certain amount of tax on services and products as Goods and Services Tax (GST) depending on the category that they're selling to their B2C and B2B customers. If it is food, it is 5%, and if it is furniture, it is 18%, etc. Here is a detailed …
Continue reading Input Credit & Output Liability of GST in India: GSTR1/2/3/2A/3B
If you check your website speed on Google PageSpeed Insights, it is more likely that the mobile scores are lower than desktop scores. In this post, we shall cover the details of why is mobile usually lower than desktop on scores. There are three main factors for this difference in Mobile vs. Desktop scores Google …
Continue reading Why are mobile pagespeed scores always lower than that of desktop?
If you heard about SEO and you've done a little bit of it, then chances are that you heard about these three animals. Sure, they're very important for our earth's ecology, but they're the most important Google algorithms for SEO ranking and hence for marketers. In its basic sense, Google's ranking algorithm started as a …
Continue reading Panda, Penguin and Hummingbird are important animals for marketers!
Traditionally, Google Ads had two major issues from advertisers: 1). that broad match is really really broad and Google wastes money on a lot of irrelevant clicks and 2). the bidding process has to be really a full-time job of one person monitoring the account, and only if you really monitor closely can you get …
Continue reading How Google Ads is changing with AI/ML Learning?
Online loans, otherwise called internet loans, are a convenient source of short-term financial solutions for individuals and small businesses. They can be a great way to access quick cash for unexpected expenses or to consolidate existing debt. Unfortunately, there are many myths about these loans that lead to confusion and can prevent people from leveraging the power …
Continue reading Debunking the Top 5 Myths about Online Loans
Assume you're a brand or a manufacturer trying to select a distributor for your business and the terms you'll be providing are a gross-margin of 5%, zero credit period (the credit period for the distributor is zero days from the manufacturer) and the average costs for the distributor is 2%. The distributor has to extend …
Continue reading Distributor Profitability – How much margin to give to a distributor?
Search Engine Marketing is a powerful platform to push your products in the search-engine listings. The grand-daddies in the "search" business are Google and Amazon with billions in revenue. With millions of products listed and huge amount of search inventory with Google and Amazon, all advertisers and sellers compete to get their products on top …
Let's say you're in need of $1000 for some requirement, and you need to take a loan for the same. You approach various banks and you boil down to two banks: Bank A is ready to give you a maximum loan of $300 at 3% interest and Bank B is ready to give you a …
Continue reading Cost of Capital, Debt:Equity Balancing, and Max Allowed Debt
Online Furniture & Appliance rentals have gained a lot of popularity in India especially in the big metros. The market is dominated with top players such as Furlenco, Rentomojo, Rentickle, Fabrento, CityFurnish, and others. But, what is the exact total addressable market size of this industry in the medium-term and long-term? Let's cut to the …
Continue reading Online Furniture Rental Market Size in India (2600 Crores – Top 15 cities)
In retail, one of the most common negotiations between a buyer and a seller would be something like: If you want the price to be lower by x%, you need to pick up y% more stock right now. Where is this coming from? What does this even mean at a deeper level? We have seen …
Knowing the overhead costs is essential to any manufacturer in calculating the total cost of manufacturing of a product and hence to set a profitable selling price. The buyer should always know what is the overhead cost and indirect cost included in the product as a percentage of the cost of the product that the …
Continue reading Direct Costs, Indirect Costs (Overheads and G&A)
Normally, any entity spends basis its earnings or how much money is in their bank. But, governments are an exception to this behavior. If government has to spend, they spend. They may not exactly care if they have the money to spend or not. If they don’t have the money, governments will simply print some …
Continue reading Deficit Financing and Inflation Explained Simply
We are going to talk about the relation between Campaign Budget and CTR in CPC digital advertising, even though budget shouldn’t affect CTRs in an ideal world. The above data is for a CPC campaign. The details of the campaign metrics are mentioned in the table above. If you observe in the above data, the …
Continue reading CPC Campaigns – Relation between Budget and CTRs
I am very impressed by this article and I want to share it with everyone. This was originally written by Morgan Housel for CNBC and you can find the original article here. Here are a few things that generally aren't taught in school but I've noticed are vital in business and investing: The ability to …
When you talk to manufacturers, they frequently use a term called ‘conversion costs’ and a few of them also use the term ‘Prime Costs’ (especially used by Chinese vendors). A typical manufacturer would look at charging you as below: So, you could guess: Conversion Cost is the total cost that is borne by the manufacturer …
Continue reading Prime Costs, Conversion Costs, BOM and GP in Manufacturing
Comparing any two entities, may it be two different sportsmen like Michael Jordan and Lionel Messi or two different companies like Apple and GE, is always very difficult because there is no common structure to compare them. It is comparatively a bit easier to compare sportsmen or companies within the same category as comparing Ronaldo …
Continue reading Whenever there is no positive correlation between EBITDA and FCF, always trust FCF.
Demand Generation is a set of activities that communicates relevant messages to appropriate audience and get them excited and interested about a company's products and services with an intention to convert the prospect into a qualified lead and then into a customer. The goal of demand generation is to develop the key prospect or customer …
Textile manufacturing is a major industry and it is based on the conversion of fiber into yarn and yarn into fabric. Fabric is probably one of the most essential needs of humans, and it is just sheer beauty in how we convert fiber to fabric. The world consumes about 200 billion new t-shirts every year. …
Continue reading Fabric manufacturing today – weaving and knitting.
Designed by Piero Gatti, Cesare Paolini, and Franco Teodoro and produced by the Italian company Zanotta in 1969, beanbags have become a globally recognized piece of furniture. Today, the global bean bag market is estimated to be around 100 million USD and is expected to reach 1 billion USD in its market size by 2026. The …
Continue reading Beans and Bean-bags: Manufacturing and Marketing
It is now clear that India has two large online marketplaces, Amazon and Flipkart, with Paytm and Snapdeal losing steam in the last five years. All these platforms have largely grown in size with electronics being the major contributor and the primary reason for the consumer-pull (with discounts on top brands). Electronics, followed by other …
Continue reading Furniture E-commerce Marketplace – The Four Major Challenges
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