When you are sleeping, your body essentially rests on your ears, shoulders, hips and spine. The position of the spine and the gap between the spine and the mattress is what that causes all the lower back tension. Today it is largely agreed among all esteemed medical research that if you are suffering from chronic …
Continue reading Which Mattress Is Good To Alleviate Your Back Pain?
In a previous blogpost, I discussed about the foam mattresses market and manufacturing in India. In this blogpost, we will have a similar discussion specifically on spring mattresses and the details of the product manufacturing. Recap of the Mattress Market in India The market size of the Indian mattress industry is close to 10,000 Crores …
Continue reading Spring Mattresses in India – Bonnel Springs vs. Pocket Springs
Gone are the days when recliners were only seen in the ultra-rich houses in India. Recliners are one of the most aspirational living room items for the average Indian today from an NRI household to the average household and are now commonly seen in an average middle and upper-middle income households. A majority of this …
Key Account Management (KAM) is a cycle of activities that together manage the relationship with a business account. Starting from developing a customer profile and identifying requirements to developing new opportunities of growth and managing the account, there are established guidelines for each phase of the cycle. Check the below attachment for a brief account …
Acacia (a.k.a Babul in India) is a bushy kind of a tree that takes a lot of time to mature. It is known for its huge thorns. It is indigenous to the Indian Sub-continent as also in Tropical Africa, Burma, Sri Lanka, Saudi Arabia, Egypt and in West and East Sudan. In India, natural babul forests are …
Continue reading Acacia vs. Teak Wood (and Straight grain vs. Interlocked grain)
As a child, I was always excited to buy something new and I still have that child in me every time I have to buy something new. As a buyer, I want to see the value I am getting for that extra buck (even in terms of vanity). When you start to research about cars …
Measuring the LTV:CAC ratio is important because you don’t want the cost of acquiring a customer to be higher than the value of the customer. Even if it is 1:1, it is harder to be profitable. Even if it is just >1, it is difficult to be profitable because you have other costs involved in …
Continue reading The importance of LTV to CAC Ratio and why should it atleast be 3X?
In this blog post, we will discuss the foam mattress market in India, the manufacturing process involved, adulteration methods used by manufacturers, the cost structure of manufacturing and the testing methods of various density foams. Market Overview The market size of the Indian mattress industry is close to 10,000 Crores (INR) and is comprised of …
In this blogpost, we will understand the cost structure of importing an electronic good from China to India in detail. When importing any item and negotiating with the seller in another country, broadly the options available are FOB and CIF. Not all sellers provide CIF but they atleast will have some agents who can take …
Continue reading Import Costing: FOB vs. CIF vs Landing Cost
Brand traffic and Non-brand traffic provides the proportion of the SEO traffic that is coming from people (search queries) looking specifically for a particular company X vs. people who were looking for the solution that company X provides. This provides a share of traffic that the company X garners for the category of solutions that …
Rarely will a buyer click your advertisement, fill in the details, read a blog post, then purchase your product in one single continuous journey; the journey is just not that linear. Customers evolve w.r.t. their awareness, trial, usage and brand/product loyalty across time and across devices and platforms. Therefore, how you want to develop a touchpoint …
Continue reading E-commerce Marketing Touchpoints, Channels, Funnels and Attribution
eCommerce cart abandonment is when online shoppers add items to the shopping cart, and then leave your site before completing the purchase. Category Managers witness that one of the primary reasons for a dip in purchase conversion is an increase in abandoned carts. While one witnesses statistics that 80% of the cart additions gets abandoned …
Merchandising essentially is answering the question of what products should we show to which customers. Merchandisers should show the right products to the right customers at the right time and drive maximum CTRs and conversions on various pages and slots on the website. Broadly, for any e-commerce website, there are customers coming and searching (showing …
A capitalized cost is an expense that is added to the cost basis a fixed asset on a company's balance sheet. Capitalized costs are incurred when building or financing fixed assets. Capitalized costs are not expensed in the period they were incurred but recognized over a period of time via depreciation or amortization. A fixed …
Continue reading Whether to Expense or Capitalize An Expenditure
When you take a loan, you pay an EMI for the loan at a specific rate of interest, which is the bank's rate of return. Similarly, when you invest in a home and lease it to a tenant, the returns you get are the monthly rent and the final underlying asset value. So, each investment …
Companies requiring funds can categorize all their requirements essentially into two buckets, debt financing and equity financing. Typically, debt financing involves borrowing funds from a bank or from the general public by issuing bonds. Equity financing includes selling shares of stock or taking on additional owners. The one common mistake entrepreneurs make is thinking that these …
Continue reading Why shouldn’t companies use equity for working capital requirements?
Push notifications are messages that an application initiates and sends to a computing device such as desktop, mobile or tablet. A web push notification enables you to interact with personalized and customized content with customers who have opted-in over a web-app. Web push notifications can be sent over browsers on desktop, tablet or mobile. Mobile …
The below article was written by Ankitha Nagaraj and was originally posted at https://www.sellerapp.com/help/article/low-ctr/. What is a good CTR rate? Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However, a well refined and targeted campaign on Amazon …
Continue reading Amazon CTR: What It Is? How To Improve CTR Rate Explained?
Amazon broadly has three different types of ads for brands or sellers, headline search ads, sponsored ads, and display ads (as shown above). All of these advertising options are Pay Per Click (PPC) so you only need to pay when someone clicks on your ad. Earlier, Amazon Sponsored Ads only used to be shown on Amazon …
Continue reading Amazon Sponsored Ads Retargeting on off-amazon websites
A session is a count of a user until the cookie of that user expires, and it is essentially a set of interactions by a user within a time frame. If you go to amazon.in and browse around a few products, you will register a session – 1 session. If you go to the product …
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