How e-commerce merchandising teams study various customer cohorts to devise merchandising strategies, ad strategies, and shape demand?

Merchandising essentially is answering the question of what products should we show to which customers. Merchandisers should show the right products to the right customers at the right time and drive maximum CTRs and conversions on various pages and slots on the website. Broadly, for any e-commerce website, there are customers coming and searching (showing …

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Why shouldn’t companies use equity for working capital requirements?

Companies requiring funds can categorize all their requirements essentially into two buckets, debt financing and equity financing. Typically, debt financing involves borrowing funds from a bank or from the general public by issuing bonds. Equity financing includes selling shares of stock or taking on additional owners. The one common mistake entrepreneurs make is thinking that these …

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Amazon CTR: What It Is? How To Improve CTR Rate Explained?

The below article was written by Ankitha Nagaraj and was originally posted at https://www.sellerapp.com/help/article/low-ctr/. What is a good CTR rate? Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However, a well refined and targeted campaign on Amazon …

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Amazon Sponsored Ads Retargeting on off-amazon websites

Amazon broadly has three different types of ads for brands or sellers, headline search ads, sponsored ads, and display ads (as shown above). All of these advertising options are Pay Per Click (PPC) so you only need to pay when someone clicks on your ad. Earlier, Amazon Sponsored Ads only used to be shown on Amazon …

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