Panda, Penguin and Hummingbird are important birds for marketers!

If you heard about SEO and you've done a little bit of it, then chances are that you heard about these three birds. Sure, they're very important for our earth's ecology, but they're the most important Google algorithms for SEO ranking and hence for marketers. In its basic sense, Google's ranking algorithm started as a …

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Encouraging Coding and STEM in Early Education

Science, Technology, Engineering and Mathematics are four main streams that influence solving the world’s problems. This doesn’t mean that streams such as English, Psychology, Communications, Finance and Economics don’t matter - what this means is that these four streams drive the logical thinking and problem solving ability to the most.  The proliferation of AI-digitization and …

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Many Autistic Girls Are Not Classified For Autism Because They Don’t Fit The Model – by the Child Mind Institute

This is a Stanford research backed article originally written by the Child Mind Institute. Essentially, this is about why is autism penetration seems higher in boys, it is because the behaviour of girls who are autistic is very different and they escape the common diagnosis. The link to the original article is here: https://childmind.org/article/autistic-girls-overlooked-undiagnosed-autism/ Autism …

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How Google Ads is changing with AI/ML Learning?

Traditionally, Google Ads had two major issues from advertisers: 1). that broad match is really really broad and Google wastes money on a lot of irrelevant clicks and 2). the bidding process has to be really a full-time job of one person monitoring the account, and only if you really monitor closely can you get …

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The Return of the RX100, the original flagship of Yamaha

If you grew up in the 90s like me, then there is no denial that this bike would've left a mark on you. My uncle in my home used to ride this bike, and I learnt my first driving on this bike, and hence it is a bike really close to my heart. The rev …

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What causes Autism and how is it different from ADHD/SPD?

Nobody knows why some children become autistic. But, science has seen some large correlations on the below factors at large. Below is the list of factors observed to have a high correlation (no one can really put a finger on the cause). Fevers during 12 week pregnancy: Mothers who had a fever during the second …

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Debunking the Top 5 Myths about Online Loans

Online loans, otherwise called internet loans, are a convenient source of short-term financial solutions for individuals and small businesses. They can be a great way to access quick cash for unexpected expenses or to consolidate existing debt. Unfortunately, there are many myths about these loans that lead to confusion and can prevent people from leveraging the power …

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The Logic behind “Spirituality”

Let's start with understanding "What is Ego?" Your ego is what initiates the voice within that "I am this...", "I know this... I know that...", "I am better at this than somebody else..."... "I am not better at this than somebody else" ... "I am bad at this"..."I want to be as better as him …

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Why learning coding matters for kids?

Learning coding has never been easier! There are multiple resources to learn coding from self-learning videos and forums to 1:1 classes and gamified learning. However, the first question - do kids really need to know coding? Well, coding is as essential as Maths and English for kids. There is no debate about it now anymore. …

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We just talk, we really don’t care about autism!

While we as a society, company, and individual really talk about "diversity", "inclusion", and blah blah. There is really no true sense of inclusion in the real world. The real world just doesn't care. Below is a picture of a mother and son. The son is 38 years old, non-verbal and heavily autistic. Now, just …

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Distributor Profitability – How much margin to give to a distributor?

Assume you're a brand or a manufacturer trying to select a distributor for your business and the terms you'll be providing are a gross-margin of 5%, zero credit period (the credit period for the distributor is zero days from the manufacturer) and the average costs for the distributor is 2%. The distributor has to extend …

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Consciousness & Dreamless Sleep according to Vedanta and Science

According to Vedanta, the fundamental nature of this universe is consciousness and everything else is a manifestation of it. Correspondingly, your true self is consciousness (atman) and the manifestation is ego-self (ahankara). Awareness (I know I exist) comes to us as a function of having this consciousness in us. Awareness is what develops when consciousness …

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PPC Search Marketing – Keyword Match Types

Search Engine Marketing is a powerful platform to push your products in the search-engine listings. The grand-daddies in the "search" business are Google and Amazon with billions in revenue. With millions of products listed and huge amount of search inventory with Google and Amazon, all advertisers and sellers compete to get their products on top …

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Cost of Capital, Debt:Equity Balancing, and Max Allowed Debt

Let's say you're in need of $1000 for some requirement, and you need to take a loan for the same. You approach various banks and you boil down to two banks: Bank A is ready to give you a maximum loan of $300 at 3% interest and Bank B is ready to give you a …

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Online Furniture Rental Market Size in India (2600 Crores – Top 15 cities)

Online Furniture & Appliance rentals have gained a lot of popularity in India especially in the big metros. The market is dominated with top players such as Furlenco, Rentomojo, Rentickle, Fabrento, CityFurnish, and others. But, what is the exact total addressable market size of this industry in the medium-term and long-term? Let's cut to the …

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The Psychology of Human Relationships, according to Transactional Analysis

Human-beings have this eternal problem of what is to be done with their waking hours! Essentially at an egoistic level, humans are always stimulus-hungry, recognition-hungry and structure-hungry. All waking hours are used in managing these three requirements in this world. Stimulus-Hunger: this is to avoid sensory starvation Recognition-Hunger: this is to avoid emotional starvation Structure-Hunger: …

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Televisions vs. Furniture – Televisions is winning the battle for the Wallet Share in the Indian Household!

With close to 200 million regular households, India is always expected to be one of the biggest markets for most consumer products, and so it is. India is the the second largest market in the world for Furniture and is the third largest market in the world for Televisions. The market size of Furniture (excluding …

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The Core of Hinduism – I am neither the Body nor the Mind – The Ultimate Truth or A Self-hypnosis?

You can disagree with it, but you cannot not appreciate the beauty of the core of the Hindu philosophy. Hindu philosophy at its core essentially says that as a 'Being', we are not the 'body' and we are not even the 'mind' too. We are that which uses both the body and the mind to …

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High margin, High volume, High velocity – Which do you prefer?

Let's say we have three products: high margin and low volume, low margin and high volume, and low margin and fast selling. Which product do you want to sell as an entrepreneur? Generally, the most common answer is that we should sell the highest margin product. But, from an Return on Investment (ROI) or Return …

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Indirect Costs, Marginal Cost, Marginal Revenue, and Quantity Discounts – Supplier & Buyer Views

In retail, one of the most common negotiations between a buyer and a seller would be something like: If you want the price to be lower by x%, you need to pick up y% more stock right now. Where is this coming from? What does this even mean at a deeper level? We have seen …

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