Rich Couch and Poor Couch – The Ferrari and Maruti of Couches are not so distinguishable!

As a child, I was always excited to buy something new and I still have that child in me every time I have to buy something new. As a buyer, I want to see the value I am getting for that extra buck (even in terms of vanity). When you start to research about cars …

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The importance of LTV to CAC Ratio and why should it atleast be 3X?

Measuring the LTV:CAC ratio is important because you don’t want the cost of acquiring a customer to be higher than the value of the customer. Even if it is 1:1, it is harder to be profitable. Even if it is just >1, it is difficult to be profitable because you have other costs involved in …

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Why shouldn’t companies use equity for working capital requirements?

Companies requiring funds can categorize all their requirements essentially into two buckets, debt financing and equity financing. Typically, debt financing involves borrowing funds from a bank or from the general public by issuing bonds. Equity financing includes selling shares of stock or taking on additional owners. The one common mistake entrepreneurs make is thinking that these …

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The Diderot Effect: Why We Want Things We Don’t Need?

This article was originally written by James Clear at https://jamesclear.com/diderot-effect  The famous French philosopher Denis Diderot lived nearly his entire life in poverty, but that all changed in 1765. Diderot was 52 years old and his daughter was about to be married, but he could not afford to provide a dowry. Despite his lack of wealth, …

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Courage and Creativity – Can they be taught?

Courage, like creativity, cannot be taught. If taught, that particular way of creativity or courage becomes a method in practice and is no more considered creative or courageous. Read the below masterpiece on courage by Neel Burton. https://www.psychologytoday.com/us/blog/hide-and-seek/201207/can-courage-be-taught

On human experience of what we think is reality

https://youtu.be/TucyzpHDNlE https://youtu.be/lyu7v7nWzfo

Two ways of life

https://www.youtube.com/watch?v=AcJkVa7MsrQ