Dan Bilzerian – Pleasure is not happiness!

One of the things that I really love about life is conversations. Conversations make me happy in life, conversations about philosophy, technology, God, business, nirvana, music, and anything under the sun... with friends, neighbors. I have a new bunch of neighbors (during COVID) who come over and have lunch and dinner discussions over a lot …

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Six Key Leadership Principles at Amazon

Amazon is one of the largest and most successful companies in the world. At its core, Amazon believes that "leadership" has nothing to do with your role; whether the employee is an individual contributor or a manager of a large team, these leadership principles are the guiding principles for every employee and have been the …

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The importance of LTV to CAC Ratio and why should it atleast be 3X?

Measuring the LTV:CAC ratio is important because you don’t want the cost of acquiring a customer to be higher than the value of the customer. Even if it is 1:1, it is harder to be profitable. Even if it is just >1, it is difficult to be profitable because you have other costs involved in …

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Why shouldn’t companies use equity for working capital requirements?

Companies requiring funds can categorize all their requirements essentially into two buckets, debt financing and equity financing. Typically, debt financing involves borrowing funds from a bank or from the general public by issuing bonds. Equity financing includes selling shares of stock or taking on additional owners. The one common mistake entrepreneurs make is thinking that these …

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The Diderot Effect: Why We Want Things We Don’t Need?

This article was originally written by James Clear at https://jamesclear.com/diderot-effect  The famous French philosopher Denis Diderot lived nearly his entire life in poverty, but that all changed in 1765. Diderot was 52 years old and his daughter was about to be married, but he could not afford to provide a dowry. Despite his lack of wealth, …

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Courage and Creativity – Can they be taught?

Courage, like creativity, cannot be taught. If taught, that particular way of creativity or courage becomes a method in practice and is no more considered creative or courageous. Read the below masterpiece on courage by Neel Burton. https://www.psychologytoday.com/us/blog/hide-and-seek/201207/can-courage-be-taught

On human experience of what we think is reality

https://youtu.be/TucyzpHDNlE https://youtu.be/lyu7v7nWzfo

Two ways of life

https://www.youtube.com/watch?v=AcJkVa7MsrQ

Hypothesis Testing with Controlled Experiments: Computing P-value using Z-statistic

Fake Professor

Google the word “experiment”, the answer returned is, “a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact”

While “Experiment” is a broader term, a controlled experiment specifically is about testing impact of a single factor /variable while the other variables remain constant.

Confused? Don’t worry, read ahead. I will attempt to explain this using a scenario.

Imagine Saidulu is an ice-cream manufacturer who wants to increase the sales of his product “Kya toh bhi Ice-cream”.  His friend, Panthulu, suggests him to double the sugar content in ice-cream in order to achieve higher sales.

Will Saidulu go ahead and increase sugar in his ice-cream? That’s a bad business move. Fortunately Saidulu is smart, he conducts a controlled experiment. Voila!

How does he do that?

First, Saidulu tries to understand his customer segments. He narrows down attributes of his major consumer segment on the parameters…

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Marketing Information Systems

Marketing managers rely mainly on MIS systems and reports generated for the same to establish marketing plans. Marketers rely on three sources of information: internal information, marketing intelligence, and market research. Internal Information Marketing managers need to have an internal analysis to determine where does their own company stand. For these they need regular sales …

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Tata Steel trying to regain its corporate equity

Over the last decade, Tata Steel has lost its equity within the Tata Group of companies. There was a time when every engineer in India used to aspire to work for Tata Steel. Tata Steel was once the dominant company among the Tata Group, but in the last decade it was overshadowed by Tata Consultancy …

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Vodafone Webstore

Vodafone has introduced a new bench mark in the telecom space by introducing a one of a kind self help feature on Facebook named as Vodafone Webstore it features all the services required by customers on a day to day basis. Now coming to the main point of why such an initiative. Well Vodafone wants …

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Indian Telecom Industry

About 875 million subscribers are now part of Indian Telecom story. Estimated Population of India as per Census is at 1.22 billion population surviving on less than 1 Dollar a day from this comes to around 450 billion. If we take into account the poverty statistics from the official data, the 400 million balance population …

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Problems because of mother brand endorsement

Mouthwash was relatively a new category and it was primarily driven by Medical Shops channel, as the consumers generally used to use Mouthwash only when prescribed by the dentists for some medical conditions. Colgate being a pioneer of the oral category, had the challenge to create consumer pull to this category and the brand. Colgate …

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Brand development vs. Brand building

Brand development This is about creating exciting and compelling visions for our brands and developing plans across the full marketing mix. It includes brand communications, innovation and renovation as well as channel-specific propositions. Brand building Here we translate those visions into a local market context, plan practical activity and make sure those plans are executed …

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Positioning

Positioning of a product is how do you intend the consumer to perceive your product. It is to understand where and for what do you want to stand in the consumer's mind. After segmenting a market and then targeting a consumer, next step will be to position a product within that market. It refers to …

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10 commandments of successful investing

Let me unveil the 10 commandments of successful investing today. These commandments strictly followed can make you a successful investor; make you richer. The successful legendary investors like Benjamin graham, warren buffet have followed these principles. So why not you…? 1) Decide your investment strategy and stick to it: An investor may invest in SIP …

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ASCI: a watch-dog or a pet-dog?

The Advertising Standards Council of India (ASCI) was established in 1985 with the support of all the sectors connected with advertising – advertisers, ad agencies, media, PR agencies, market research, and consulting companies, to promote responsible advertising, thus enhancing public’s trust in advertising. The ASCI has a Code of Self Regulation in Advertising which is …

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Performance = Potential – Interference

This blog post comes after a wonderful session by Mr. Prem Kamath, an IIT-IIM alumnus and with over 32 years of experience with HUL. I felt there is a lot of meaning in this equation and I thought I would share the thoughts and discussions behind it. Both the parameters in the above equation are …

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Brands – Emotional Benefits vs Self-expressive Benefits

There is a big difference between feeling rugged when wearing Levi’s jeans and expressing the strong, rugged side of you by wearing them. The differences between the two can be important. Brands essentially deal with different kinds of benefits. An identity that is based on intangible associations or brand personalities provides the brand with more …

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