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Why shouldn’t companies use equity for working capital requirements?

Companies requiring funds can categorize all their requirements essentially into two buckets, debt financing and equity financing. Typically, debt financing involves borrowing funds from a bank or from the general public by issuing bonds. Equity financing includes selling shares of stock or taking on additional owners. The one common mistake entrepreneurs make is thinking that these […]

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Marketing Information Systems

Marketing managers rely mainly on MIS systems and reports generated for the same to establish marketing plans. Marketers rely on three sources of information: internal information, marketing intelligence, and market research. Internal Information Marketing managers need to have an internal analysis to determine where does their own company stand. For these they need regular sales […]

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