The how and why of innovation adoption

If only we would know how a new product will do in the market, we will be super-rich. In this data-driven world, all innovations are highly backed by data and are really coming from consumer needs measured on a regular basis. However, still, new products fail in the market causing drastic losses and stalling growth …

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How to split your marketing budget between customer acquisition and retention activities?

In any industry, customer acquisition and customer retention don't increase indefinitely as marketing spend continues to increase. One hits a ceiling (depending on industry to industry) even though marketing spends continue to increase. This brings an entrepreneur or a marketing leader to an important question: how can one determine the optimal way to split marketing …

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Similarities between Brick & Mortar Stores and Online Retail

It is a common misunderstanding that online retailers don't have major costs as brick & mortar stores do and therefore they don't need to have higher margins than the brick&mortar counterparts. However, online retailers do have high costs and they provide every consumer-experience option that a brick & mortar store provides. The below is a …

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5 Sources of Power in Organizations

People in various positions in an organization exercise power or influence in varied ways. There are various ways an individual exercises his/her power over others in an organization. Legitimate Power Legitimate power is also known as positional power. It's derived from the position a person holds in an organization's hierarchy. Job descriptions, for example, require …

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Why we develop fight or flight or procrastinate even in simple situations in life?

Belonging is an essential biological need for all human beings. We are designed in such a way that if we feel left out from our desired ‘group’ or from a person we want to be connected with then we biologically with an uncontrollable intention go into a self-destructive state that might include a self-destructive narrative …

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