Consciousness cannot have evolved – Bernardo Kastrup

This is a beautiful article by Bernardo Kastrup, a computer engineer, and philosopher. The link to the original article at IAI is here. The overwhelmingly validated theory of evolution tells us that the functions performed by our organs arose from associated increases in survival fitness. For instance, the bile produced by our liver and the …

Continue reading Consciousness cannot have evolved – Bernardo Kastrup

Beans and Bean-bags: Manufacturing and Marketing

Designed by Piero Gatti, Cesare Paolini, and Franco Teodoro and produced by the Italian company Zanotta in 1969, beanbags have become a globally recognized piece of furniture. Today, the global bean bag market is estimated to be around 100 million USD and is expected to reach 1 billion USD in its market size by 2026. The …

Continue reading Beans and Bean-bags: Manufacturing and Marketing

Six Key Leadership Principles at Amazon

Amazon is one of the largest and most successful companies in the world. At its core, Amazon believes that "leadership" has nothing to do with your role; whether the employee is an individual contributor or a manager of a large team, these leadership principles are the guiding principles for every employee and have been the …

Continue reading Six Key Leadership Principles at Amazon

Get Away From Your Smartphone Pleasure Traps! (Reblog from The Procrastinator’s Mind)

This is a repost from The Procrastinator's Mind (www.theprocrastinatorsmind.com) Today, we live a significant part of our lives in the smartphone. We all have an overwhelming need to stay connected and not miss any important notifications. But in this process, we also become addicted to our smartphones regularly checking for pleasurable messages or visually appealing Instagram posts. …

Continue reading Get Away From Your Smartphone Pleasure Traps! (Reblog from The Procrastinator’s Mind)

Furniture E-commerce Marketplace – The Four Major Challenges

It is now clear that India has two large online marketplaces, Amazon and Flipkart, with Paytm and Snapdeal losing steam in the last five years. All these platforms have largely grown in size with electronics being the major contributor and the primary reason for the consumer-pull (with discounts on top brands). Electronics, followed by other …

Continue reading Furniture E-commerce Marketplace – The Four Major Challenges

3 Must Buy Books on Procrastination

This self-published hit is an important read for somebody looking to solve their own procrastination. The main message in this book is that procrastination is a voluntary kind of delay and in order to overcome it one needs to understand why we are reluctant towards the action. The book starts well and suggests that pre-deciding …

Continue reading 3 Must Buy Books on Procrastination

Which Mattress Is Good To Alleviate Your Back Pain?

When you are sleeping, your body essentially rests on your ears, shoulders, hips and spine. The position of the spine and the gap between the spine and the mattress is what that causes all the lower back tension. Today it is largely agreed among all esteemed medical research that if you are suffering from chronic …

Continue reading Which Mattress Is Good To Alleviate Your Back Pain?

Punishment, Ridicule, Shame, Low Self-esteem and Fear of Failure

Authorities punish you. It is what happens to you externally. Friends, relatives, neighbours, colleagues or similar level acquaintances ridicule you; it is society's form of punishment. Again, it is something that happens to you externally. Whereas, shame is a punishment that you impose on yourself. It is something that you feel internally (your response) when you …

Continue reading Punishment, Ridicule, Shame, Low Self-esteem and Fear of Failure

Fear the root of Anger, Sadness, Anxiety, and Guilt

As an individual you have certain weaknesses. For example, you are afraid that your child will be hurt if he falls down. Also, it will lead to his health issues, money to be spent on hospitals, etc. So when your child does something which has a risk of him or her falling down and injuring …

Continue reading Fear the root of Anger, Sadness, Anxiety, and Guilt

Spring Mattresses in India – Bonnel Springs vs. Pocket Springs

In a previous blogpost, I discussed about the foam mattresses market and manufacturing in India. In this blogpost, we will have a similar discussion specifically on spring mattresses and the details of the product manufacturing. Recap of the Mattress Market in India The market size of the Indian mattress industry is close to 10,000 Crores …

Continue reading Spring Mattresses in India – Bonnel Springs vs. Pocket Springs

Recliners Market in India

Gone are the days when recliners were only seen in the ultra-rich houses in India. Recliners are one of the most aspirational living room items for the average Indian today from an NRI household to the average household and are now commonly seen in an average middle and upper-middle income households. A majority of this …

Continue reading Recliners Market in India

Acacia vs. Teak Wood (and Straight grain vs. Interlocked grain)

Acacia (a.k.a Babul in India) is a bushy kind of a tree that takes a lot of time to mature. It is known for its huge thorns. It is indigenous to the Indian Sub-continent as also in Tropical Africa, Burma, Sri Lanka, Saudi Arabia, Egypt and in West and East Sudan. In India, natural babul forests are …

Continue reading Acacia vs. Teak Wood (and Straight grain vs. Interlocked grain)

Rich Couch and Poor Couch – The Ferrari and Maruti of Couches are not so distinguishable!

As a child, I was always excited to buy something new and I still have that child in me every time I have to buy something new. As a buyer, I want to see the value I am getting for that extra buck (even in terms of vanity). When you start to research about cars …

Continue reading Rich Couch and Poor Couch – The Ferrari and Maruti of Couches are not so distinguishable!

The importance of LTV to CAC Ratio and why should it atleast be 3X?

Measuring the LTV:CAC ratio is important because you don’t want the cost of acquiring a customer to be higher than the value of the customer. Even if it is 1:1, it is harder to be profitable. Even if it is just >1, it is difficult to be profitable because you have other costs involved in …

Continue reading The importance of LTV to CAC Ratio and why should it atleast be 3X?

Foam Mattress – Market Overview, Manufacturing Process, Adulteration Methods, Cost Structure and Density Testing

In this blog post, we will discuss the foam mattress market in India, the manufacturing process involved, adulteration methods used by manufacturers, the cost structure of manufacturing and the testing methods of various density foams. Market Overview The market size of the Indian mattress industry is close to 10,000 Crores (INR) and is comprised of …

Continue reading Foam Mattress – Market Overview, Manufacturing Process, Adulteration Methods, Cost Structure and Density Testing

Import Costing: FOB vs. CIF vs Landing Cost

In this blogpost, we will understand the cost structure of importing an electronic good from China to India in detail.  When importing any item and negotiating with the seller in another country, broadly the options available are FOB and CIF. Not all sellers provide CIF but they atleast will have some agents who can take …

Continue reading Import Costing: FOB vs. CIF vs Landing Cost

Branded Traffic vs. Non-Branded Traffic

Brand traffic and Non-brand traffic provides the proportion of the SEO traffic that is coming from people (search queries) looking specifically for a particular company X vs. people who were looking for the solution that company X provides. This provides a share of traffic that the company X garners for the category of solutions that …

Continue reading Branded Traffic vs. Non-Branded Traffic

E-commerce Marketing Touchpoints, Channels, Funnels and Attribution

Rarely will a buyer click your advertisement, fill in the details, read a blog post, then purchase your product in one single continuous journey; the journey is just not that linear. Customers evolve w.r.t. their awareness, trial, usage and brand/product loyalty across time and across devices and platforms. Therefore, how you want to develop a touchpoint …

Continue reading E-commerce Marketing Touchpoints, Channels, Funnels and Attribution

The Psychology of Cart Abandonments

eCommerce cart abandonment is when online shoppers add items to the shopping cart, and then leave your site before completing the purchase. Category Managers witness that one of the primary reasons for a dip in purchase conversion is an increase in abandoned carts. While one witnesses statistics that 80% of the cart additions gets abandoned …

Continue reading The Psychology of Cart Abandonments