Televisions vs. Furniture – Televisions is winning the battle for the Wallet Share in the Indian Household!

With close to 200 million regular households, India is always expected to be one of the biggest markets for most consumer products, and so it is. India is the the second largest market in the world for Furniture and is the third largest market in the world for Televisions. The market size of Furniture (excluding …

Continue reading Televisions vs. Furniture – Televisions is winning the battle for the Wallet Share in the Indian Household!

A primer on the picture and sound technology behind your television

No matter what your preference is in terms of brand or size, picture quality and sound quality are the two most important parameters for a good TV viewing experience. In this post, we will get an understanding on how to evaluate picture quality and sound quality of your TV. Understanding Picture Quality The quality of a …

Continue reading A primer on the picture and sound technology behind your television

What is changing in the television experience?

People are no more watching television in the same way they used to watch television five years ago. Today, most viewers are using their smart phones and tablets while watching television. These devices are called second screens, as viewers are using these devices as a companion while watching the primary screen or the first screen - Television. If the television content …

Continue reading What is changing in the television experience?

Digitization of TV services and its impact

The Government of India (GOI) has passed a mandate that all cable services in the four metros be digitized by 30th June, 2012.  From 30th June, the four metro cities will cease to receive analogue television broadcast signals. The target for complete digitization in urban areas is September 31, 2014 while the entire country is expected to …

Continue reading Digitization of TV services and its impact