Push Notifications – Web and App

Push notifications are messages that an application initiates and sends to a computing device such as desktop, mobile or tablet. A web push notification enables you to interact with personalized and customized content with customers who have opted-in over a web-app. Web push notifications can be sent over browsers on desktop, tablet or mobile.  Mobile …

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Amazon CTR: What It Is? How To Improve CTR Rate Explained?

The below article was written by Ankitha Nagaraj and was originally posted at https://www.sellerapp.com/help/article/low-ctr/. What is a good CTR rate? Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However, a well refined and targeted campaign on Amazon …

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Amazon Sponsored Ads Retargeting on off-amazon websites

Amazon broadly has three different types of ads for brands or sellers, headline search ads, sponsored ads, and display ads (as shown above). All of these advertising options are Pay Per Click (PPC) so you only need to pay when someone clicks on your ad. Earlier, Amazon Sponsored Ads only used to be shown on Amazon …

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Sessions vs. Page views vs. Hits

A session is a count of a user until the cookie of that user expires, and it is essentially a set of interactions by a user within a time frame. If you go to amazon.in and browse around a few products, you will register a session – 1 session. If you go to the product …

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The how and why of innovation adoption

If only we would know how a new product will do in the market, we will be super-rich. In this data-driven world, all innovations are highly backed by data and are really coming from consumer needs measured on a regular basis. However, still, new products fail in the market causing drastic losses and stalling growth …

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How to split your marketing budget between customer acquisition and retention activities?

In any industry, customer acquisition and customer retention don't increase indefinitely as marketing spend continues to increase. One hits a ceiling (depending on industry to industry) even though marketing spends continue to increase. This brings an entrepreneur or a marketing leader to an important question: how can one determine the optimal way to split marketing …

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