Consumer Behaviour, Retail, Marketing, Psychology and Self-Development
Push notifications are messages that an application initiates and sends to a computing device such as desktop, mobile or tablet. A web push notification enables you to interact with personalized and customized content with customers who have opted-in over a web-app. Web push notifications can be sent over browsers on desktop, tablet or mobile. Mobile …
Continue reading Push Notifications – Web and App
The below article was written by Ankitha Nagaraj and was originally posted at https://www.sellerapp.com/help/article/low-ctr/. What is a good CTR rate? Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However, a well refined and targeted campaign on Amazon …
Continue reading Amazon CTR: What It Is? How To Improve CTR Rate Explained?
Amazon broadly has three different types of ads for brands or sellers, headline search ads, sponsored ads, and display ads (as shown above). All of these advertising options are Pay Per Click (PPC) so you only need to pay when someone clicks on your ad. Earlier, Amazon Sponsored Ads only used to be shown on Amazon …
Continue reading Amazon Sponsored Ads Retargeting on off-amazon websites
A session is a count of a user until the cookie of that user expires, and it is essentially a set of interactions by a user within a time frame. If you go to amazon.in and browse around a few products, you will register a session – 1 session. If you go to the product …
If only we would know how a new product will do in the market, we will be super-rich. In this data-driven world, all innovations are highly backed by data and are really coming from consumer needs measured on a regular basis. However, still, new products fail in the market causing drastic losses and stalling growth …
In any industry, customer acquisition and customer retention don't increase indefinitely as marketing spend continues to increase. One hits a ceiling (depending on industry to industry) even though marketing spends continue to increase. This brings an entrepreneur or a marketing leader to an important question: how can one determine the optimal way to split marketing …
Retail is a capital-intensive business, and with large retail players constantly expanding their market footprint, smaller retailers are always in a need to expand into new products, categories and aggressive customer acquisition to build turnover. Dealing with difficult suppliers, uncompromising consumers shifting to competitors every second is making managing working capital increasingly difficult for small …
Continue reading Working Capital Funding for Retail Businesses
