Key Account Management (KAM) is a cycle of activities that together manage the relationship with a business account. Starting from developing a customer profile and identifying requirements to developing new opportunities of growth and managing the account, there are established guidelines for each phase of the cycle. Check the below attachment for a brief account on how to execute key account management.
Here is an ebook on the basics of key account management – strategic_account_plan_e_book
You must be logged in to post a comment.