Psychology

Emotion vs. Mood

Emotions are intense feelings that are directed at someone or something. Moods are feelings that tend to be less intense than emotions and that often (though not always) lack a contextual stimulus. Most experts believe that emotions are more fleeting than moods. For example, if someone is rude to you, you’ll feel angry. That intense […]

More

Qualitative Market Research – Book Review

The Book: Qualitative Market Research by Wendy Gordon and Roy Langmaid About the Authors: Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. Roy Langmaid is one of Europe’s leading consumer psychologists and Wendy Gordon is the co-founder of brand consultancy The Fourth Room. One of the authors has a psychology degree, and […]

More