Book Review: The Greatest Show On Earth by Richard Dawkins

Few questions are as fascinating as the questions about our origin of life. The quest for the truth of our origin and how science leads this quest really fascinates me. Science says that life on earth started with lesser forms of life like bacteria and then evolved to advanced forms of life like fish, apes …

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What’s happening in Online India?

The Nielsen Global Online Shopping Report looks at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. More than eight out of ten Indian online consumers plan …

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HBS Case Studies to read

Some of the case studies which are a must-read for every marketer: 1. Marketing Myopia There is a reason for this being the first in this list. This is a revolutionary article on Marketing written by Theodore Levitt. This article made him world-famous and the father of modern marketing. This is one of my favourite …

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Qualitative Market Research – Book Review

The Book: Qualitative Market Research by Wendy Gordon and Roy Langmaid About the Authors: Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. Roy Langmaid is one of Europe’s leading consumer psychologists and Wendy Gordon is the co-founder of brand consultancy The Fourth Room. One of the authors has a psychology degree, and …

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