Science, Technology, Engineering and Mathematics are four main streams that influence solving the world’s problems. This doesn’t mean that streams such as English, Psychology, Communications, Finance and Economics don’t matter - what this means is that these four streams drive the logical thinking and problem solving ability to the most. The proliferation of AI-digitization and …
Continue reading Encouraging Coding and STEM in Early Education
Marketers revolve around customers, insights, plans, and strategies. No matter who you are in business, you always attend or deliver presentations. With some experience of delivering and attending presentations, I thought of sharing some of my learnings here for the benefit of others and myself. I happen to attend and deliver some marketing presentations and …
Continue reading Help your audience understand your presentation
There is something wonderfully empowering about this. It suggests we have remarkable capacity to influence our own outcomes. But that's also daunting. One of the central findings is that practice is not only the most important ingredient in achieving excellence, but also the most difficult and the least intrinsically enjoyable. If you want to be …
Some of the case studies which are a must-read for every marketer: 1. Marketing Myopia There is a reason for this being the first in this list. This is a revolutionary article on Marketing written by Theodore Levitt. This article made him world-famous and the father of modern marketing. This is one of my favourite …
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