ecommerce

How are eCommerce companies valued?

This article is written by Radhika P. Nair from Your Story. ┬áThe link to the original article is here. Aviral Jain, Director at American Appraisals, says companies are, typically, valued on the basis of income (discounted cash flows) and the market (trading or transaction multiples) approach. E-commerce companies usually have a longer gestation period and […]

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Myntra.com

Myntra.com is currently among the top e-commerce companies in India. Recently, they started above the line (ATL) advertising with the television commercial(TVC) below. As most of us know, if you have the pockets, a TVC is probably the best way to create awareness of your brand in India. Myntra.com TVC on air Going on TV […]

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