Tag: BOFU

How to plan your TOFU, MOFU, and BOFU campaigns?

On By bsaikrishnaIn funnel

When you’re planning for your campaigns, there are consumers at different stages of buying that you’re going to target. For example, when someone wants to buy a table lamp, they will probably search for “buy table lamps” or “buy lamps”. These people are having buying intent. At the same time, consumers who want to buy …

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Three Pillars of Demand Generation

On By bsaikrishnaIn Marketing

Demand Generation is a set of activities that communicates relevant messages to appropriate audience and get them excited and interested about a company's products and services with an intention to convert the prospect into a qualified lead and then into a customer. The goal of demand generation is to develop the key prospect or customer …

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