How to plan your TOFU, MOFU, and BOFU campaigns?

When you’re planning for your campaigns, there are consumers at different stages of buying that you’re going to target. For example, when someone wants to buy a table lamp, they will probably search for “buy table lamps” or “buy lamps”. These people are having buying intent. At the same time, consumers who want to buy …

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The Global, National, and Regional strategy

Consumers come from different cultures, demographics, psychographics, and are at different evolutionary stages. Different markets have different advantages and disadvantages. The majority of the largest companies in the world produce and distribute products across national borders. Most companies have different products in different continents at an instant of time. Also, based on the different consumer markets …

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