Assortment Share or Share of Assortment is the number of SKUs of a brand (or company) available in a store (or channel) as compared to the total number of SKUs of a brand (or company) in the respective category. So, it gives the share of the SKUs of your brand (or company) present in the …
Tag: company
Strategy – Mission & Vision
People say organizations should have Mission statement, Vision Statement, etc. I say everything boils down to only one word - Purpose. To better understand these things, I took a small example of a person who wants to shift his career from IT to Marketing. Let us see these things from his perspective: MISSION - Why does …
Brandalyzer 
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