PPC Search Marketing – Keyword Match Types

Search Engine Marketing is a powerful platform to push your products in the search-engine listings. The grand-daddies in the "search" business are Google and Amazon with billions in revenue. With millions of products listed and huge amount of search inventory with Google and Amazon, all advertisers and sellers compete to get their products on top …

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Three Pillars of Demand Generation

Demand Generation is a set of activities that communicates relevant messages to appropriate audience and get them excited and interested about a company's products and services with an intention to convert the prospect into a qualified lead and then into a customer. The goal of demand generation is to develop the key prospect or customer …

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