How e-commerce merchandising teams study various customer cohorts to devise merchandising strategies that drive discovery and shape demand?

Merchandising essentially is answering the question of what products should we show to which customers. Merchandisers should show the right products to the right customers at the right time and drive maximum CTRs and conversions on various pages and slots on the website. Broadly, for any e-commerce website, there are customers coming and searching (showing …

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