Pond’s toothpaste

Pond’s, the popular brand for cosmetics, applied its brand name to toothpaste releasing Pond’s toothpaste. Pond’s has done a blind test and people were happy with the toothpaste. So Pond’s thought it will extend itself into the toothpaste category. But when Pond’s actually released the toothpaste with the Pond’s name on it, it is a …

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Brand extensions – the dilemma of existing products

Often you see a great brand trying to come up with an extension and fail and some great brands extending their brand successfully. Maggi is a good example for successful brand extensions and Harley Davidson is a great example of brand extension failures. Let us see the hows and whys: Maggi is a brand which …

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