Consumer Behaviour, Retail, Marketing, Psychology and Self-Development
As a human, you have many selfs or avataars in you. A current-self is a state with regular workings of life without any new change in the state - desire or hatred. The moment you have a desire (say to buy those new sneakers or that new mobile phone) you create a new state called …
Continue reading Current Self vs. Desired Self vs. Undesired Self
Almost all human beings, except a few, are nothing but a set of belief systems. We develop our own personal system of beliefs. We all interpret the world with our own set of belief systems. Our belief systems shape our reasoning and behavior. 'What you believe' comes first and it leads to how you feel …
