When you’re planning for your campaigns, there are consumers at different stages of buying that you’re going to target. For example, when someone wants to buy a table lamp, they will probably search for “buy table lamps” or “buy lamps”. These people are having buying intent. At the same time, consumers who want to buy …
Continue reading How to plan your TOFU, MOFU, and BOFU campaigns?
If you check your website speed on Google PageSpeed Insights, it is more likely that the mobile scores are lower than desktop scores. In this post, we shall cover the details of why is mobile usually lower than desktop on scores. There are three main factors for this difference in Mobile vs. Desktop scores Google …
Continue reading Why are mobile pagespeed scores always lower than that of desktop?
If you heard about SEO and you've done a little bit of it, then chances are that you heard about these three animals. Sure, they're very important for our earth's ecology, but they're the most important Google algorithms for SEO ranking and hence for marketers. In its basic sense, Google's ranking algorithm started as a …
Continue reading Panda, Penguin and Hummingbird are important animals for marketers!
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