Some Learnings About Negotiations – BATNA, Target Price, Reservation Price, Concessions

Learnings on Distributive Negotiations or Its Aspects The goal of a negotiation is to meet interests. Distributive negotiation is when two (or more) parties are trying to claim the maximum amount of value for themselves. Distributive negotiations tend to be competitive interactions for several reasons. They are characterized by a win/lose outcome. It is common for distributive …

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