Colgate in India

Colgate has come up as one of the most resurgent brands in the Indian market. The brand covers massive market in terms of volume in toothbrush and toothpaste sales. Colgate is one of the top performers in its category. But with new players entering the segment, Colgate has been resurgent and is ready to face …

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Pond’s toothpaste

Pond’s, the popular brand for cosmetics, applied its brand name to toothpaste releasing Pond’s toothpaste. Pond’s has done a blind test and people were happy with the toothpaste. So Pond’s thought it will extend itself into the toothpaste category. But when Pond’s actually released the toothpaste with the Pond’s name on it, it is a …

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