Similarities between Brick & Mortar Stores and Online Retail

Image result for brick and mortar store

It is a common misunderstanding that online retailers don’t have major costs as brick & mortar stores do and therefore they don’t need to have higher margins than the brick&mortar counterparts. However, online retailers do have high costs and they provide every consumer-experience option that a brick & mortar store provides.

The below is a small comparison of how an online retailer stacks up vis-a-vis a brick & mortar store.

BrickMortarandOnlineRetailer-Brandalyzer.png

Thank You.

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