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Tag: account planning

Structure of an Ad agency

On April 28, 2011 By bsaikrishnaIn Advertising

All advertising agencies have four basic teams and they are: Client Servicing Account Planning/Strategic Planning Creative Production Client Servicing people are the first point of contact in an agency for the client. They interface between the Client and the other internal teams. Client Servicing people are given briefs by the clients. They understand what the client’s …

Continue reading Structure of an Ad agency

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