The What of Spirituality We all have two selves, the Real-Self and the Ego-Self. We will go into the detail of what are exactly these, but firstly remember that attention can be focused on either of them. Normally, in our regular experience of life, we only experience of focusing our attention on the Ego-Self. So, …
Tag: attention
Consciousness cannot have evolved – Bernardo Kastrup
This is a beautiful article by Bernardo Kastrup, a computer engineer, and philosopher. The link to the original article at IAI is here. The overwhelmingly validated theory of evolution tells us that the functions performed by our organs arose from associated increases in survival fitness. For instance, the bile produced by our liver and the …
Continue reading Consciousness cannot have evolved – Bernardo Kastrup
Entertainment in Television Advertisements
As I mentioned in earlier blog posts, to communicate something to a recipient one has to command the recipient’s attention and then be relevant to the recipient. Communication: Command Attention (Clutter breaking) -> Be Relevant This holds true even for communication among two individuals or two groups of people or for television commercials (TVCs). For the …
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