Consciousness cannot have evolved – Bernardo Kastrup

This is a beautiful article by Bernardo Kastrup, a computer engineer, and philosopher. The link to the original article at IAI is here. The overwhelmingly validated theory of evolution tells us that the functions performed by our organs arose from associated increases in survival fitness. For instance, the bile produced by our liver and the …

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Entertainment in Television Advertisements

As I mentioned in earlier blog posts, to communicate something to a recipient one has to command the recipient’s attention and then be relevant to the recipient. Communication:  Command Attention (Clutter breaking) ->  Be Relevant This holds true even for communication among two individuals or two groups of people or for television commercials (TVCs). For the …

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