Attitude cannot be copied

"Our attitude toward life determines life's attitude towards us."  - John N. Mitchell " It’s not what happens to you that determines how far you will go in life ;it is how you handle what happens to you. " - Zig Ziglar Oh great! I got it. From tomorrow morning, I will have a positive outlook towards …

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A to B and B to A marketing

In marketing, there are two fundamental principles called Attitude to Behaviour (A to B) and Behaviour to Attitude (B to A) marketing. In A to B marketing, you target and change the attitude of the consumer first, so that the change in the attitude may result in a desired change in the behaviour. For example, …

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Perceptual benefit versus Real benefit

This blog is following a debate with my colleagues over how you distinguish between a perceptual benefit and a real benefit. Every product has some real benefits and perceptual benefits. For example, in the case of a sports bike, the real benefit could be having a speedy ride on the roads and the perceptual benefit …

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