Human-beings have this eternal problem of what is to be done with their waking hours! Essentially at an egoistic level, humans are always stimulus-hungry, recognition-hungry and structure-hungry. All waking hours are used in managing these three requirements in this world. Stimulus-Hunger: this is to avoid sensory starvation Recognition-Hunger: this is to avoid emotional starvation Structure-Hunger: …
Continue reading The Psychology of Human Relationships, according to Transactional Analysis
Retail management is all about the rotation of capital. To emphasize the importance of rotations, let us take an example: Let's say I have Rs.10,000 to invest in my business and I am reasonably good at making sofas. So, I invest my Rs.10,000 in raw-material and labor and make a sofa costing me Rs.10,000 (exhausted …
Continue reading Head & Tail Categories – Selection, Turnover (GMS), Margin and Rotations
As I mentioned in earlier blog posts, to communicate something to a recipient one has to command the recipient’s attention and then be relevant to the recipient. Communication: Command Attention (Clutter breaking) -> Be Relevant This holds true even for communication among two individuals or two groups of people or for television commercials (TVCs). For the …
AdStock is a simple mathematical model of how advertising builds and decays. It is invented by Simon Broadbent as he studied Milward Brown’s ad awareness data. AdStock helps to: Optimize your advertisement scheduling Used in marketing-mix modelling to come up with advertising ROIs, etc. Helps you decide when to be off-air and when to be …
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