3 Most Common Fallacies in Our Everyday Decision-Making

Occasionally, we all get into a situation where we have contrasting opinions about two individuals, even when we don’t have any contextual evidence to prove it. We all fall prey to these mistakes in our everyday decision-making. Based on my observations, I want to share with you what I think are the three most common …

Continue reading 3 Most Common Fallacies in Our Everyday Decision-Making

Brands – Emotional Benefits vs Self-expressive Benefits

There is a big difference between feeling rugged when wearing Levi’s jeans and expressing the strong, rugged side of you by wearing them. The differences between the two can be important. Brands essentially deal with different kinds of benefits. An identity that is based on intangible associations or brand personalities provides the brand with more …

Continue reading Brands – Emotional Benefits vs Self-expressive Benefits