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Tag: brand is a perception

Everybody is a brand

On October 31, 2010November 3, 2010 By bsaikrishnaIn Brand Management, Uncategorized

A brand is a human perception and perception cannot be created it can only be influenced. It is people who created brands, and brands make promises. Most people think a brand is a logo. A brand is not a logo, it is the experience and your perception of that experience. Even if there are no …

Continue reading Everybody is a brand

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