How e-commerce merchandising teams study various customer cohorts to devise merchandising strategies, ad strategies, and shape demand?

Merchandising essentially is answering the question of what products should we show to which customers. Merchandisers should show the right products to the right customers at the right time and drive maximum CTRs and conversions on various pages and slots on the website. Broadly, for any e-commerce website, there are customers coming and searching (showing …

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Push Notifications – Web and App

Push notifications are messages that an application initiates and sends to a computing device such as desktop, mobile or tablet. A web push notification enables you to interact with personalized and customized content with customers who have opted-in over a web-app. Web push notifications can be sent over browsers on desktop, tablet or mobile.  Mobile …

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