When you’re planning for your campaigns, there are consumers at different stages of buying that you’re going to target. For example, when someone wants to buy a table lamp, they will probably search for “buy table lamps” or “buy lamps”. These people are having buying intent. At the same time, consumers who want to buy …
Continue reading How to plan your TOFU, MOFU, and BOFU campaigns?
Rarely will a buyer click your advertisement, fill in the details, read a blog post, then purchase your product in one single continuous journey; the journey is just not that linear. Customers evolve w.r.t. their awareness, trial, usage and brand/product loyalty across time and across devices and platforms. Therefore, how you want to develop a touchpoint …
Continue reading E-commerce Marketing Touchpoints, Channels, Funnels and Attribution
Brandalyzer 
You must be logged in to post a comment.