At any period of time, the consumer base of a brand is comprised of two sets of buyers: New Triers, and Repeat Purchasers. The terms are self-explanatory. To put it simply, Repeat Purchasers are consumers (or households) who repeated the purchase of the brand, and New Triers are consumers (or households) who bought the brand …
Continue reading Analysis of New Triers, Repeaters, and Lapsers of a Brand – ecommerce and fmcg
People are no more watching television in the same way they used to watch television five years ago. Today, most viewers are using their smart phones and tablets while watching television. These devices are called second screens, as viewers are using these devices as a companion while watching the primary screen or the first screen - Television. If the television content …
Continue reading What is changing in the television experience?
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