Akihabara – The Japanese Test Market

Japan is the mecca of electronic products. Experts say, people don't buy products based on their income but on their taste. This variation in taste leads to a huge variety of products in the market, brutal competition, and lots of experimentation. Tokyo is a vast market for new commercial ideas. Tokyo's great diversity, size, and …

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A Brand is a human perception.

Perception may happen in many ways, communication is just one way to perceive something. The difference between perception and communication is: Perception is the subjective feeling that comes as a result of the objective communication. Communication is objective, whereas perception is subjective. Perception depends upon various factors such as background of the individual, psyche, economic …

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