Lucky Goldstar (LG) India

LG stands for Lucky Goldstar - the product of a merger of two South Korean commodities businesses - but over the decades with a steady stream of innovative consumer electronics and home appliances, consumers concurred with the conglomerate's backronym that Life is Good. LG Home Appliances (HA), the arm of the Korean giant, which makes …

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Linux – fastest growing in the server operating system market

According to the latest Gartner reports in Apr 2011, the worldwide operating system(OS) market revenue is $30.4 billion by the end of 2010. The OS market is divided into two sub-segments: Client OS and Server OS. The Client OSes outperformed the Server OSes as the former grew 9.3 percent, and the latter grew 5.7 percent …

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Promotions Management

Every promotion has an objective to increase sales, brand-building, building added values to the brand, increase purchase frequency, introducing a new sample product, etc. Based on the objective to be achieved, category/brand managers and key account managers develop and implement a promotional programme that gives the maximum return on investment and maintains the trade-off between …

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