Digitization of TV services and its impact

The Government of India (GOI) has passed a mandate that all cable services in the four metros be digitized by 30th June, 2012.  From 30th June, the four metro cities will cease to receive analogue television broadcast signals. The target for complete digitization in urban areas is September 31, 2014 while the entire country is expected to …

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Urban Consumer Markets in India

The heterogeneity that characterizes the modern Indian consumer has created a maze that marketeers would like to unravel inorder to target their products and services precisely. In this blog,  we see the analytics presented by Indicus Analytics on the various facets of urban consumers, across geographies and socio-economic groups. Despite visible growth in rural markets, …

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