Televisions vs. Furniture – Televisions is winning the battle for the Wallet Share in the Indian Household!

With close to 200 million regular households, India is always expected to be one of the biggest markets for most consumer products, and so it is. India is the the second largest market in the world for Furniture and is the third largest market in the world for Televisions. The market size of Furniture (excluding …

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What is changing in the television experience?

People are no more watching television in the same way they used to watch television five years ago. Today, most viewers are using their smart phones and tablets while watching television. These devices are called second screens, as viewers are using these devices as a companion while watching the primary screen or the first screen - Television. If the television content …

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