Positioning

Positioning of a product is how do you intend the consumer to perceive your product. It is to understand where and for what do you want to stand in the consumer's mind. After segmenting a market and then targeting a consumer, next step will be to position a product within that market. It refers to …

Continue reading Positioning

Brands – Emotional Benefits vs Self-expressive Benefits

There is a big difference between feeling rugged when wearing Levi’s jeans and expressing the strong, rugged side of you by wearing them. The differences between the two can be important. Brands essentially deal with different kinds of benefits. An identity that is based on intangible associations or brand personalities provides the brand with more …

Continue reading Brands – Emotional Benefits vs Self-expressive Benefits

GSK planning to launch its rural drink

Chennai, Oct 6 (IANS) GlaxoSmithKline Consumer Healthcare will decide on its rural drink, Asha, after reviewing the results of the test marketing activities in Andhra Pradesh and Karnataka. 'Asha is targeted at the rural market. It is being test marketed in Andhra Pradesh and Karnataka. We will review the test market results and take a …

Continue reading GSK planning to launch its rural drink