Indian Rural Markets and their potential

India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and …

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Yeh hey India !!

Last Friday, I was travelling back home in an autorickshaw. There are already five persons in the autorickshaw, and quickly a sixth person joined us. As he joins us in the autorickshaw, a Punjabi guy from behind said 'yeh hey India !'.  I felt that this autorickshaw epitomizes the complexity of India and the Indian Consumer quite beautifully. The Indian …

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