Re-Segmentation

In my view, segmentation is one of the most important concepts in Business and Marketing.  Segmentation is about identifying a definable group of people or organizations that share a common set of needs in a common context. It sounds pretty simple, as it is nothing more than clustering people's needs, but this task can be …

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Urban Consumer Markets in India

The heterogeneity that characterizes the modern Indian consumer has created a maze that marketeers would like to unravel inorder to target their products and services precisely. In this blog,  we see the analytics presented by Indicus Analytics on the various facets of urban consumers, across geographies and socio-economic groups. Despite visible growth in rural markets, …

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Socio-Economic Classification NRS

SOCIO ECONOMIC CLASSIFICATION (SEC) - NRS 2005 The Market Research Society of India categorises socio-economic groups based on both occupation and education of the chief wage earner of the household. These eight classes are A1, A2, B1, B2, C, D, E1, and E2. A1 is the uppermost socio-economic class and E2, the lowest. HOUSEHOLD DISTRIBUTION …

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Indian Rural Markets and their potential

India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and …

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