I am very impressed by this article and I want to share it with everyone. This was originally written by Morgan Housel for CNBC and you can find the original article here. Here are a few things that generally aren't taught in school but I've noticed are vital in business and investing: The ability to …
Tag: success
No ‘One India’ in Advertising
Not many people would argue about the diversity of the culture in India. This is the country where the language and the taste of water changes every 100 km. The question is - how does this diversity affect the marketers to communicate their products? How does an advertiser look at this diversity? Is there a …
Promotions: Mattel Hot Wheels Driving License
Hot Wheels die-cast metal cars were launched by Mattel in India in 1990. They were positioned as high speed international cars for boys 3-12 years old. By 1992, the brand has attained about 10% share with competition largely coming from smuggled goods of MatchBox and Corgi from Hongkong, Taiwan, and Singapore. Mattel faced two main …
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