Brands and Branding

What is a Brand? The names Tata, Nokia, Google and many others are one of the biggest brands in the world. So what really is the name Tata or Google is? Is it just a name or more than that? I define Brand as ‘a network of experience’. Let us understand brands with the example …

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Tata Nano and its market

The second car of the Urban The Tata Nano  may well turn out to be the second car of the Urban Consumer. Working couples who own a single car, face difficulty to commute to different offices daily as the husband drops his wife and then goes to his office. These people will not mind to …

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