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seems to be true as I could recognise logos which I know very well…Seems to be some form of Gestalt Pysh. (http://en.wikipedia.org/wiki/Gestalt_psychology)..
Hi
I think this is not a way to judge logos, cause here we are only looking into recall made when we look at a particular logo and when I think of recall I know it increases with my exposure to it and not my recall from only a single glance, ergo the logos I didnt know are the companies I was not exposed too and not that I didnt know them.