Sell-in, Sell-out and Sell-through

For a retailer such as Amazon or Wal-Mart: Sell-in: how many units of a product is a manufacturer selling into the retailer Sell-out: how many units of a product is selling out to the customer (from the retailer) Sell-through is the same as sell out. They just invented it to confuse you. For a manufacturer: …

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