Tag: Channel Management

Service Output Demands and Sales Channel Design

On By bsaikrishnaIn Business, channel design, Channel Management, Distribution Management, Go To Market, Retail, Service Output Demands, Supply Chain Management

Channel design is a crucial element in any product's marketing plan. It is sometimes the most crucial factor for success. A channel designed properly will bring in customers and increases your market share. Most of the times a channel is designed by the marketing teams and the structure and the maintenance is done by the …

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Strategic Channel Management

On By bsaikrishnaIn Business, Channel Management, Finance, Marketing

A sales channel is about where you're going to sell and how you're going to sell. In fact, it is about where you're consumer is willing to purchase your product, where the consumer expects the product to be available, what is the consumer decision making process regarding your category and product, and what is your …

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